How do I proceed? All members of the University of St.Gallen are equally responsible for implementing these guidelines. In case of doubt, looking into the matter, asking questions and expressing concern is more appropriate than looking the other way. In doubtful or uncertain situations, the following three steps might prove helpful: (1) Self-reflection. Am I acting appropriately? How would I explain my actions to someone close to me if I had to account for myself? Would or could I demand of others (e.g. a peer, a colleague or an employee) that they do what I am about to do? Is my conscience clear if supervisory authorities held me to account or if the media reported on my actions? (2) Ask others. If I remain unsure, I consult personal acquaintances, colleagues, superiors or in-house experts, or even, if needed, specific ethics or expert committees at the University. If I am uncertain about who might be able to help me, I seek information and advice from the advisory services at the HSG. (3) Report or intervene. If I am unable to raise my concerns with someone at the University, or if my attempt to do so proves unsuccessful, I can report misconduct or reasons for suspicions. Anything brought to the attention of the University’s counselling centre will be treated as strictly confidential. With immediate effect, University members may also contact the Whistleblowing Office. The Office is completely independent of the University. These steps would be incomplete without a clear commitment: If we witness or know that the HSG Ethics Code has been violated, we do not remain silent, but take action. This commitment is binding for the University community in general and for its executive bodies and officers in particular.